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Creating a Boomer Market: Give 'em Lifestyle
By Anne Olson
The current baby boomers are the healthiest, wealthiest and most active generation to ever pass the 50-year mark.
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Selling to Women
By Ann Matesi, Professional Builder
A man and a woman walk into your model; they've got money to spend and are looking to buy. When you begin your sales presentation, who do you focus on? If you say the man, you'd be wrong.
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50+ Design Trends for the 50+ Market
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A Chat with Anne Olson, A.I.A.
By Alicia Wallace, Camera Business Writer
The Daily Camera hosted an online chat with Anne Olson to learn a little more about the architecture industry.
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Architect Designs Workplace with Employees in Mind
By Keely Brown, Business Report Correspondent
Olson creates environment to help juggle work schedules around personal, family time.
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A Safe Haven
By Nicole Danna, Colorado Daily
Boulder County residents who find themselves victims of domestic violence will have a new place to turn once a new alternative housing shelter, constructed by Safe Shelter and HomeAid Colorado, is completed in Longmont.
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Building a Safe Place
By Brian O'Hanlon, Daily Times-Call
Olson Architecture, Inc. of Niwot donated its services to custom design a new shelter for abused women and children.
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New Shelter Planned
HomeAid Colorado, a nonprofit that builds housing for the temporarily homeless, is partnering with Safe Shelter of St. Vrain Valley to provide sanctuary for abused women and their children.
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Houses built with women in mind
By John Handley, Chicago Tribune
Architects are designing innovative floor plans that seek to lower stress and meet the needs of dual-career couples and blended families. Specialized designs are being created for singles, for seniors, for men and now, for women. Most housing experts agree that women are the dominant influence in the choice of housing, but not all houses are designed with women in mind.
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House to Ourselves BookThe House to Ourselves
By Todd Lawson and Tom Conner
When the kids leave the nest, many couples are suddenly free of many of the constraints that tied them to a particular house or neighborhood. It's a time of new opportunities, an exciting time to rethink the very concept of home to suit changing needs and interests.
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What Do Women Want?
By Anne Olson
Well, maybe before we ask this question, we should ask why should we care? Why not ask what men want, or couples, singles or boomers? We need to ask what women want because women hold a great deal of power over most of the purchasing decisions made in this country! Marti Barletta with the Trendsight Group, says that women over 50 will fuel the consumer growth engine for EVERY big ticket item for the next two decades!
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The Little House That Could ... Wow Boomers and Beyond!
By Anne Olson
We’ve all heard the statistics. The current Boomers are the healthiest, wealthiest and most active generation to ever pass the 50 year mark. They do not see the years ahead in terms of slowing down, they see them in terms of lifestyle and fulfillment! They have money to spend and time to spend it! But this buyer won’t settle for just any old house. You have to demonstrate that you understand their lifestyle! You don’t offer them a new house, you have to offer them a lifestyle that lives up to their dreams!
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The Little House that Could, Smaller and Smarter
By Anne Olson
It isn’t enough just to downsize the typical house. Today’s buyer expects much more; you have to demonstrate that you understand their lifestyle. The smart builder offers a lifestyle that lives up to their dreams.
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Custom Residential Information Sheet
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Builder Product Information Sheet
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Specialized Commercial Information Sheet
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Anne Olson's Upcoming Speaking Engagements

INTERNATIONAL
BUILDERS SHOW
Achievable Million
Dollar Details

Las Vegas, Nevada
January 20-23, 2009

BOOMERS AND
BEYOND SYMPOSIUM
Better Than Ever:
Design Impact That
Doesn’t Break The Bank!

Philadelphia, PA
April 29-30, 2009

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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